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More than 5,000 OTACA Tequila bottles were digitized with Identiv’s tap-and-go NFC in pilot launch.
July 22, 2022
By: DAVID SAVASTANO
Editor, Ink World Magazine
Identiv, Inc. announced the successful completion of the pilot launch of Identiv’s near field communication (NFC)-enabled smart packaging for OTACA Tequila. With more than 5,000 bottles of tequila successfully digitized during the pilot launch, OTACA plans to ramp its production plans with Identiv to an additional 50,000 bottles of Reposado tequila in the first quarter of 2023. In October 2021, Identiv announced a collaboration with OTACA Tequila to expand smart packaging innovations with NFC...
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